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Mumbai: Anil Wanvari in conversation with Vishal Chinchankar on Connected TV and its reach. Why advertisers and marketers are gung-ho about connected TV? Connected TV is...
Mumbai: The world is undergoing a fierce transformation courtesy the pandemic, streaming services, new content forms and formats and changing work and entertainment consumption habits. The...
MUMBAI: Cord-cutting may be a thing in the west, but in India, television still rules the roost when it comes to at-home entertainment. Consequently, there’s a...
NEW DELHI: 2020 has been an interesting year for news organisations, their journey marked by various peaks and troughs. It was no different for the global...
NEW DELHI: The Broadcast Audience Research Council (BARC) and the representatives of the news genre have often been at loggerheads; the latter having several complaints regarding...
