Anil Wanvari maps India’s streaming boom, AI shift and creator-led content wave
At India Brand Summit 2025, mediasmart charts how CTV drives 2,500 crore ads.
Nikhil Madhok reveals what makes Indian shows click globally.
The discussion explored strategies to market localised sports content and attract advertisers.
The session underscored CTV’s role in transforming content consumption and expanding audience reach
