The digital campaign #TheThinPossibleChip invites youngsters to be part of a challenge
The Sanjay Leela Bhansali directorial is slated for theatrical release on 18 February 2022.
The new prices come into effect 14 December onwards.
The campaign is conceptualised in collaboration with McCann World group.
The film calls for a rethink to the mindset that considers a girl child to be a liability
