The brand has launched Boldly Beautiful campaign and TVC with the actress.
The star cast includes Alia Bhatt, Shefali Shah, Vijay Varma and Roshan Mathew in lead roles.
Topics such as covid pandemic, cricket and celebrity wedding are increasing pageviews.
RRR team partners with Paytm with first-of-its-kind campaign
Gangubai Kathiawadi’s theatrical success notwithstanding, Gada is hopeful about digital’s future.