Prior to this, he was heading Pune & ROM portfolio in the West region for Times Internet.
Ad spend growth this festive season will be 7 to 8 per cent but will accelerate in 2023.
Bowen will work closely with key leaders across Disney to drive continued focus on innovation.
Using an empowering tone of voice, these ads are breaking the norm, displaying a gender-free world
A brand's region-specific customer advocate is more likely to influence than a celebrity campaign.