Print advertising experienced a six per cent increase in ad space from Jan-Mar’23 to Apr-Jun’23.
The top 10 sectors collectively added 89 per cent share of ad volumes in Jul-Sept’23.
From phygital ads to WhatsApp channels and AI-powered campaigns, 2023 witnessed innovative trends.
Jul-Sept’23 observed a de-growth of four per cent in TV ad volumes compared to Jul-Sep’22.
Jul-Sept’23 saw a one per cent rise compared to Jul-Sept’22 in the GEC genre.
