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LONDON: Internet service provider Yahoo! launched an advertising campaign to support the worldwide anti-spam initiative it is spearheading along with Microsoft and AOL. As part of...
Why Ad-Wise – a forum focusing on the business of TV Air Time? That’s a question that many from the industry may ask. The answer: the...
A man who happened to chance upon advertising, an individual who stands by his beliefs in this very pseudo world of advertising. A die hard Ilyaraja...
Except in print, other media seem to getting it easy from the government. The Indian government has further liberalised foreign direct investment (FDI) in advertising by...
Walt Disney: “I’d rather entertain people and hope they learn rather than teach them and hope they get entertained.” David Ogilvy: “You can’t bore people into...
