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MUMBAI: Traditional marketing comprised being heard on radio and television and being seen on print and Out of Home (OOH) as part of brand campaigns. However,...
NEW DELHI: The audio-visual medium received 55.7 per cent of the government advertisements in Hindi as compared to 32.38 per cent in the print medium in...
MUMBAI: Gift card technology and services company QwikCilver Solutions has unveiled its new logo. The company has partnered with more than 100 retailers and e-tailers to...
MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now. From NDTV Group’s $1.3 billion lawsuit (though dismissed by...
MUMBAI: Rediffusion Y&R has appointed JWT India VP and executive business director Suman Varma as head of operations, Delhi. Varma, who was with JWT for...
