MUMBAI: The last few years have seen a major shift in consumer behaviour and the way brands interact with them through various mediums. So, the industry...
MUMBAI: After having worked with three tech giants of today – Google, Microsoft and Samsung – Guneet Singh is not hesitant to speak of the power...
MUMBAI: He’s seen it all – print, radio, TV and now digital. With over six decades of advertising industry under his belt, John Hegarty has had...
MUMBAI: Most Indian over the top (OTT) and even traditional mediums have assumed that Indian audiences aren’t willing to pay for content. But of late, discussions...
MUMBAI: Mukesh Ambani’s Reliance Jio is wanting to capture every pie of the media and entertainment business. Even as it charters new growth avenues in digital,...