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The India Chapter of the International Advertising Association (IAA) has appointed Megha Tata as its new president. She is the MD of Discovery South Asia and...
Linc Pen, a leading stationery player in India, in its twenty-fifth annual general meeting disclosed that the brand had spent nearly Rs 44 crores in advertising...
MUMBAI: Eight years ago India’s viewership monitoring agency Broadcast Audience Research Council (BARC) was born. Its conception was the result of an unhappy industry and several...
INDIA: The sweet battle of Cadbury inventors has finally come to an end. Mondelez India, the makers and bakers of some of India’s leading snacking brands...
Last week, Flipkart, a leading online etailer, started tweeting on its official twitter handle without using the alphabet ‘F’. Some of the words in its tweets...
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