Interestingly, viewership of digital ads is the same in rural areas and metros.
It enables advertisers to measure reach & frequency on the OTT's programmatic inventory.
'Mahashay’ Dharampal Gulati passed away at the age of 98.
NEW DELHI: State Bank of India’s senior digital marketing manager Meghna Chettri has moved on from the organisation. She has joined UTI Mutual as senior associate...
Mooney will spearhead the addressable advertising drive.
