Kantak joins with experience across Google, Snap, Facebook, Microsoft and Yahoo, bringing more than two decades of advertising technology expertise
The all-cash deal will combine Affle's mobile marketing strengths with Perion's retail media, CTV and DOOH capabilities
Viaccess-Orca's experts explain how one ad slot can be sold to many brands, and where the potholes lie
AdTech veteran returns to Taboola to lead agency relationships and growth
His rise traces how data and technology moved from support function to strategic core at the agency