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Mumbai : The Ministry of Information and Broadcasting ( MIB) has advised digital media publishers, OTT platforms and private TV channels to refrain from broadcasting advertisements...
Mumbai: It’s an established fact that advertising has a larger role than simply selling products. Advertising mirrors society and also encourages people to embrace change. But...
Mumbai: Entertainment has become democratised and accessible as a necessity for all walks of life in India. In today’s ‘Digital India,’ the average Indian has found...
Mumbai: Influencer marketing is extremely popular in the B2B arena, owing to the fact that customers trust experts more than advertisements. However, the worldwide pandemic has...
Mumbai: CTV/OTT viewership has exploded in India since the start of the pandemic, opening a new market of opportunities for advertisers. Combining the best of digital...
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