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MUMBAI: Industry led TV ratings measurement body BARC India has shed some more light on its operational format. The biggest question that has been answered...
MUMBAI: GroupM, the leading media investment planning conglomerate in India, today released their annual estimated advertising expenditure report called the This Year, Next Year (TYNY) 2014....
NEW DELHI: The government is in favour of a process that would involve self-regulation and legal controls to check misleading ads. Consumer Affairs Minister K V...
The broadcast industry currency Tam ratings has been in the line of fire lately. Zee Telefilms and Sahara One have pointed fingers at the agency recently...
MUMBAI: With the clear vision of being a One-Stop media analysis hub, Tam Media Research’s AdEx India has launched the latest version of Media Analyzer Package...
