The auto sector maintained its 9th position as top advertiser on TV.
Even in pandemic times, television continues to remain the platform of choice for advertisers
News genre showed the highest growth in ad volume, followed by GEC and movies.
FMCG and e-com categories grew by 36 per cent and 21 per cent respectively.
According to BARC, the festive season and big ticket properties have led to this growth.
