Overall ad spend growth is boosted by key sporting events such as IPL & elections, says report.
2021 also recorded an 18 per cent growth in ad volumes over 2019, showed data.
It’s time industry arrives at a cross-media third-party measurement currency, says Shah
Shared views on Day One of the five-day long TV Brand Fest 2021 that began on Monday.
This is Part 3 of the series on how brands are gearing up for the festive season this year
