The US market is expected to lead the growth courtesy digital & streaming; A-PAC is next
Online, television, social have seen better than expected growth in the first 9 months of 2004
This festive season will witness a 10-15 per cent hike in ad spends, say the experts.
The number of CTV users is expected to reach 80 mn households or nearly 320 mn users by 2025.
Ad spend has remained on track despite the macroeconomic headwinds that emerged this year.
