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MUMBAI: Advertising and media agencies in India have got a breather on the net billing issue. Even as the Indian Broadcasting Foundation (IBF) announced that its...
MUMBAI: In an effort to create a reliable television rating system, the Telecom Regulatory Authority of India (Trai) today issued a paper to deal with issues...
MUMBAI: Come the end of the next advertising billing cycle, an age old practice is likely to come to an end in the Indian broadcasting industry,...
Developing a new television audience rating system is a long, arduous and costly process. It has required as a prerequisite that the three major stakeholders –...
As the ancient Chinese proverb goes – May you live in interesting times! 2012 was certainly an interesting year. Worsening economic conditions caused India‘s GDP growth...
