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MUMBAI: Come the end of the next advertising billing cycle, an age old practice is likely to come to an end in the Indian broadcasting industry,...
Developing a new television audience rating system is a long, arduous and costly process. It has required as a prerequisite that the three major stakeholders –...
As the ancient Chinese proverb goes – May you live in interesting times! 2012 was certainly an interesting year. Worsening economic conditions caused India‘s GDP growth...
MUMBAI: Goafest 2013, the annual South Asian advertising festival, will be held on 5 and 6 April at the Zuri White Sands in Goa. The theme...
MUMBAI: Publicis CEO-South Asia Nakul Chopra has been appointed as chairman of the advertising event Goafest 2013. Chopra was a part of the core committee team...
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