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MUMBAI: With anxiety comes confusion, and that’s exactly the undercurrent right now in the Indian broadcast industry. When Indiantelevision.com asked broadcasters and media planners about the status...
MUMBAI: The sword has been hanging on Television Audience Measurement’s (TAM) head for a long time now. From NDTV Group’s $1.3 billion lawsuit (though dismissed by...
MUMBAI: The organising committee of Goafest 2015 has announced the dates of the event. Goafest 2015 will be held from 9-11 April at Grand Hyatt...
MUMBAI: The Broadcast Audience Research Council India (BARC India) is ensuring that it accurately captures ‘what India watches’ and hence is putting in resources to cover...
An advertising person constantly strives to connect market research data to insights to come up with a winning campaign and who better to understand it than...
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