GECs
Zindagi wins Big at the PromaxBDA Awards
MUMBAI: Zindagi has not only been winning the hearts of its viewers across the country but also winning awards for its unique marketing campaigns. At the recently held PromaxBDA Awards, that recognises excellence in on-air promotion, branding and advertising, Zindagi won two prominent awards. The channel won a Gold for Best Drama Promo for Kitni Girhain Baaki Hain and Silver for Best Integrated Marketing Campaign (Out-of-House) for their first original fiction show Bhaage Re Mann (BRM)
The special promo that got the coveted PromaxBDA Gold for Best Drama Promo was designed by Zindagi for their show Kitni Girhain Baaki Hain to showcase the various issues faced by women. The show, a series of telefilms based on real life situations addressing issues related to women was one of the flagship shows with which the channel was launched.
The campaign which won Silver for Best Integrated Marketing Campaign (Out-of-House) was executed by the channel for Bhaage Re Mann, their 1st original fiction show, to introduce the show to the target audience. To create buzz around the show, the main protagonist Padmni’s unique quality of diving straight into a problem & providing solution without overstating the obvious was used to deliver hard hitting social messages. The outdoor campaign was used to create awareness on social issues like Road Safety, Washroom Etiquettes, Pollution, Inflation and Dangers of Rail Tracks Crossing. Similar contextual messages were also used in Train Audio Spots, Radio and Retail Outlets. The campaign was a success with the show opening at a 45% higher reach.
The prestigious PromaxBDA awards recognises the very best work produced by the industry to get a programming, channel or brand noticed. The Awards are open to Satellite, Cable, Broadcast Television, Radio Station and associated new media, their agencies and production houses and are judged basis message effectiveness, overall creativity and originality of concept.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
