Kids
ZeeQ announces Kahaani Express for children
MUMBAI: ZeeQ has announced India’s first ever inter-school storytelling event ‘The Kahaani Express’to provide children an exciting opportunity to use their imagination and bring out their creativity. The channel is reaching out to children from classes 2nd – 7thin over 200 schools across 10 cities. Keeping in mind that the children are highly observant and imaginative; ZeeQ is looking at giving them a platform to express themselves.
The Kahaani Express aims to reach out to 90,000 students across 10 cities within a span of 3 months. This first of its kind school contact programme, will have specially designed sessions for primary as well as secondary school students. An expert story teller will conduct the storytelling session which will include specially designed picture panels, story development techniques with props along with workshops under the guidance of facilitators. That’s not all; every participating school gets a special memento on behalf of ZeeQ.
Speaking on this occasion Aparna Bhosle, Deputy Business Head, Zee exclaimed, “Storytelling is a great way to connect. It’s a platform through which a child can emote and evoke thoughts besides being fun, it enthuses, both the teller and listener. ZeeQ’s objective has always been to provide Mindfull-Masti and Kahaani Express is another step forward in this endeavor. Through Kahaani Express, we aim at nurturing this amazing quality of storytelling in children at an age when their minds are highly impressionable.”
ZeeQ is planning a Pan India 360 degree marketing campaign for this activity which touches upon various medium such as on-air, digital and on-ground. The channel is conducting a story writing contest on-air as well as online to give other kids an opportunity to showcase their creativity.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
