GECs
Zee unveils logo of its first regional music channel ‘Zee Vajwa’ at Zee Gaurav Puraskar 2020
Zee Entertainment Enterprises Ltd. (ZEEL) is the No. 1 Marathi entertainment network with leading brands like ZEE Marathi, ZEE Talkies and ZEE Yuva that are not just entertainers but cultural icons. During the telecast of the prestigious Zee Gaurav Puraskar 2020 on Zee Marathi, ZEE announced the addition of one more family member – A new Marathi music channel – Zee Vajwa. The channel logo was unveiled amidst tremendous fanfare by renowned Marathi actor Swwapnil Joshi & the energy bomb of Marathi film industry, Siddharth Jadhav.
The logo unveil at the award ceremony created an extraordinary musical mahual which the channel promises to create for its viewers. In keeping with the tagline “Zee Vajwa, Kshann Gaajwa”, the channel aims to inspire its viewers to live each moment to the fullest because Kshann Zingaat Tar life Zingaat! The channel promise will also be brought alive through the content offering to give a music++ experience to the viewer.
On the occasion of the logo unveil of Zee Vajwa, Swwapnil Joshi and Siddharth Jadhav gave their best wishes to the channel. As a proud member of the Marathi film fraternity, Swwapnil Joshi couldn’t contain his happiness since Zee will be giving a platform to Marathi films and the Marathi film fraternity alike with the launch of Zee Vajwa. Siddharth Jadhav too congratulated Zee on the launch of its new Marathi music channel as it will give a stage to the Marathi music directors, composers and singers.
The channel is set to launch this October.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
