GECs
Zee TV partners with YuppTV
MUMBAI: Zee TV, the flagship channel of Zee Entertainment Enterprises Ltd., has announced the launch of Zee TV’s Hindi programming on YuppTV, one of the largest Internet TV providers of South Asian Content. The content will be made available on YuppTV’s OTT (over-the-top) platform, which is available for download on both Google Play and Apple’s App Store.
Through this new partnership, viewers can now enjoy Zee TV programming across multiple channels on Internet enabled devices such as smart phones, tablets, smart TVs, and more. The full package of Zee TV’s programs including prime time drama series, television movies, theatrical films, specials and daytime dramas will be made available on YuppTV’s platform. Viewers will be able to enjoy the added benefit of Catch-Up TV for their favourite shows such as Kumkum Bhagya, Jodha Akbar, Satrangi Sasural and Sa Ra Ga Ma Pa – Little Champs.
Zee TV senior vice president – International business Tripta Singh said, “As the premier Hindi channel in Singapore, we are delighted to be able to offer our award-winning content on YuppTV’s platform. As our viewers span across all age groups and lifestyle habits, we are constantly on the lookout on how we can better serve audiences through additional and relevant distribution channels.”
“With the goal to offer the finest entertainment to viewers in Singapore, we are excited to extend our partnership with Zee TV, one of India’s most popular channels, to offer quality content to our subscribers in Singapore. We are confident that the Indian Diaspora in Singapore will be delighted to watch their favourite shows on Zee TV anytime and anywhere,” said YuppTV CEO Uday Reddy.
Zee TV is among the top five cable and satellite channels in Singapore. The city-state is home to one of the largest overseas Indian populations and its’ variety programming is watched by Indian and now increasingly, Malay audiences locally. Almost half (46 per cent) of Zee TV viewers’ have a HHI range which ranges between SGD 4,000 – 10,000 per month. Zee TV continues to dominate in the Hindi General Entertainment Channel content category across local affiliate platforms Starhub and Mio TV.
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
