GECs
Zee TV Middle East’s Parwaaz takes off with record ratings in UAE
MUMBAI: Zee TV Middle East’s Parwaaz (meaning ‘to take flight’), the first ever Hindi fiction series produced completely in the UAE in the last decade, got an opening rating of 12.52 amongst all South Asians in UAE, the highest registered by any shows across any channels in 2014. Parwaaz airs at a very competitive time band (Every Sat 2130hrs to 2230hrs) where other Hindi GECs air high profile shows like Big Boss (Colors), Everest (Star Plus) and CID (Sony). Despite stiff competition, Parwaaz managed to top the charts on the back of a UAE-based storyline that expats living away from their home could relate to.
Parwaaz is the story of 2 young men – Adarsh from India and Sikandar from Pakistan, whose lives intersect in Dubai in the early 90’s when they come here for their dream jobs. However, fate plays a cruel hand when they find that they have been duped by their employment agent back home. Their story of struggle, grit and friendship spans over 20 years – from their humble beginnings of doing odd jobs for survival, to the heights of their success, and the trials and tribulations along the way. Their story spanning 2 decades is being showcased in a series of 13 one-hour episodes.
Pakistani actor Noman Habib who was last seen in the lead role of Pakistani movie Main Hoon Shahid Afridi plays Sikander while Devansa Vasan who has been seen in many cameo roles in Hindi series in India plays Adarsh. The two lead actresses are Priyal Gor from India (last seen in Ram Milaye Jodi on Zee TV) and Suzain Fatima who has acted in many dramas in Pakistan. In another first in Hindi serials, an Emirati, Adel Farooq too was part of the star cast as Alam, the negative lead. Adel also sung the title-track for Parwaaz. The music played a key role in the promotion and has been played by FM stations in the UAE. 4 versions of the title track was recorded, the OST and lounge version sung by Adel Farooq, the sufi version sung by a local talent Ejaz Ahmed and the lounge version by Krishna Beura.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
