News Broadcasting
Zee News release new brand films ‘Soch Badlo Desh Badlo’
MUMBAI: It indeed has been a time of great pride for ZEE NEWS as it was declared the No. 1 trusted Hindi News Channel (Source: The Brand Trust Report – India Study 2016 – study by TRA Research Pvt. Ltd.) and also bagged 5 trophies at the IndianTelevision.com NT Awards for the relentless coverage, creative acumen, extensive insights and web engagement that Zee News has represented, over the years.
The recent conversion of Zee News, to a Free to Air (FTA) channel will help in delivering unbiased and path breaking content that empower citizens across the length and breadth of the country. While Zee News’ mission has always been to nurture more informed and aware citizens, the FTA Marketing campaign will aid Rural India to explore moments of optimism and become more informed, creating value and making a difference to their lives. With this objective in mind, we have created 2 new brand films. To quote Pooja Gupta, Marketing Head, ZMCL, “as a pioneer in the industry, Zee News seeks to reinforce its commitment through engaging and thought provoking content. The brand strategy of the films was to provide differentiated content which cuts through the morass of the market by focusing on positive, informative, and interactive communication. The context and creative thought behind the films intend to focus on news that affects people, that they can use in their daily lives, and that ‘upgrades’, and not just ‘updates’.
Zee News also expects the audience profile for news ecosystem to gradually transform and include the entire family with a mind of their own, that reflects their attitude, life, trials and aspirations. People have awakened to their rights and are beginning to take a stand. When a thought awakens, it awakens a nation. The new brand films upholding the tag line of – Soch Badlo Desh Badlo, strive to set an enabling agenda to empower people for a better and a more informed life and to urge them to make a positive impact on the development of the country.
Pooja further believes,” social media is a powerful vehicle for sampling content and building a brand. Hence, we are promoting the brand films extensively on all our social media platforms – Facebook, Twitter, and YouTube. You may watch the films by clicking on the below links, too! Together let us change our thoughts and help bring about the change in the country for the better!”
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
