News Broadcasting
ZEE Media to launch Season 2 of Real Heroes with Sonu Sood & Kailash Kher
New Delhi : ZEE Media has announced Season two of its successful IP – Real Heroes. The first season was launched last year by ZEE Media where it brought actor Sonu Sood at the forefront along with other real heroes from across the nation who were inspired by his work and were going out of their way to help the society to get through the challenges of this pandemic.
This 26 and 27 June, major channels of ZEE Media that includes ZEE Hindustan, ZEE 24 Ghanta, ZEE Rajasthan, ZEE Bihar Jharkhand, and ZEE Odisha will launch Season two of Real Heroes with a panel of actor Sonu Sood, Singer Kailash Kher, local celebrities and the corona warriors from across states to discuss their drive and inspiration to help people in need and to recognize their selfless efforts towards the society.
ZEE Media, CEO, Purushottam Vaishnava said, “Real Heroes is a very special initiative by ZEE Media and is very close to the values of the organization. We believe that media being the fourth pillar of democracy has an important role in the betterment of society and hence the Real Heroes Season 2 will be way beyond the daily news bulletin as it will educate, inspire and motivate the viewers to deal with the pandemic with a positive attitude and empathy which are much needed in the current situation of uncertainty and chaos.”
ZEE Media, CRO, Manoj Jagyasi said, “We started Real Heroes last year with a simple thought of bringing light to the great work by the heroes of society during pandemic. But due to such great response from viewers we had to bring Season 2. Along with an engaging content we also had multiple ways to integrate our clients and we are extremely thankful to all our clients for believing in this initiative.”
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
