News Broadcasting
Zee Media launches 5th edition of its much awarded Voter Awareness Program
NEW DELHI: Zee Media is launching its fifth edition of the much acclaimed and much awarded voter awareness initiative Aapka Vote Aapki Taqat (AVAT) keeping in view the upcoming assembly elections in five states and national election next year from 15th November, starting from Korba in Chhattisgarh.
The initiative AVAT aims at encouraging voters to participate in electoral process, and addreses the issue of decreasing voter percentage. The objective of rolling out the initiative is to make India a successful democracy. The Election Commission of India too acknowledged the initiative and lends its support since the inception of the initiative in 2009.
The Campaign creates awareness about the importance of voting and to sensitize voters to ensure a responsible and accountable government is in place. AVAT encourages first time voters to register and participate in upcoming assembly and National elections.
Under Aapka Vote Aapki Taqat, various awareness ground events will be conducted in four states i.e., Delhi, Rajasthan, Chattisgarh and Madhya Pradesh to facilitate direct interaction with the target group and encourage voter participation. A 360 degree multi-media promotion of the campaign across TV, Print, Radio etc will further raise awareness and cover maximum audience. Through Social media platform, youth will be targeted and encouraged for registration and participation. Dedicated micro-site will serve as a platform to interact and empower people with requisite information where people can share their concerns for not voting.
This year Aapka Vote Aapki Taqat will launch an online service ‘Know Your Candidate’, which will provide key details about the candidates vying for the votes in various constituencies.
Zee Media Corporation Ltd. has been emphasizing on this initiative in various states where Elections has been announced since the series started in 2009. Aapka Vote Aapki Taqat has been recognized by Limca Book of Records as India’s Biggest Voter Awareness Campaign, supported by Election Commission of India and has emerged as the most impactful campaign of all media campaigns. In 2013, Aapka Vote Aapki Taqat won the National Award by Election Commission of India.
On the occasion, Rohit Kumar, Marketing Head, Zee Media, said, “Zee Media Corporation Ltd. has been consistently trying to create voter awareness, which in turn will increase voter percentage. Convincing young voters will ensure to bring honest, effective and stable government. Zee Media always believes that to change a system one needs to be a part of the system. The Campaign has been successful in reaching the grass roots of the country, and also to mobilize the youth of India in association with various youth influential organizations.”
About Zee Media Corporation Ltd:
Zee Media Corporation Ltd., the largest News Network in India, has a unique cluster of news, current affairs and regional news channels under the banner, including Zee News, Zee Business, Zee Punjab Haryana Himachal, Zee 24 Taas, Zee Madhya Pradesh Chhatisgarh, Zee Uttar Pradesh Uttrakahand, 24 Ghanta, Zee 24 Ghantalu & Zee Rajasthan. The Media powerhouse has comprehensive and more options for the new age news consumer through Zeenews.com – which is one of the fastest growing news websites in India as per Comscore Direct, Google Analytics and has strong social media presence, not only in India but across the globe as well. As a responsible media house, the network has been committed to serve the nation, not only by providing relevant and quality news, but also by highlighting issues of national significance and addressing them regularly. For further details please visit: http://zeenews.india.com
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
