GECs
Zee Cinemalu celebrates its 4 years of success this anniversary
A journey of unparalleled entertainment, of togetherness and shared experiences; it’s been a thrilling 4-years for Zee Cinemalu. A name that has grown to become synonymous with the best of Telugu movies on small screen television. Launched by the Megastar Chiranjeevi, who unveiled the logo, Zee Cinemalu began its journey on 4 September 2016 with ‘Dil Pai Super Hit’ as its brand tagline and became the first movie channel to introduce the concept of World Television Premieres in Telugu market, giving a unique offering to movie lovers. Over the years, the channel has featured the latest and most unique content that has inspired, stimulated and entertained us. Zee Cinemalu reaches out to 55 million viewers week on week in Telangana and Andhra Pradesh.
In the week of FY20, Wk13, Zee Cinemalu scored the highest ever viewership of 351 GRPs in < 75L Urban and 483 GRPs in Hyderabad. This sets a new benchmark in the television movie industry as Zee Cinemalu is the only Telugu movie channel to have achieved this feat in the last 5 years as per BARC. Zee Cinemalu stood as No.1 in Hyderabad in FY 19 & FY 20. The channel share moved from 14.8% to 25.3 per cent in the last 4 years and in the last sixweeks, the share stood at 27.7 per cent.
The channel has been entertaining viewers with evergreen hits and latest titles in various genres like Family, Drama, Comedy, Horror and Thriller. In this process, Zee Cinemalu has successfully occupied a special space in the hearts of Telugu audience across the state. The Zee Cinemalu HD variant launched on December 31, 2017, continues to deliver the viewing experience with this technology to their ardent viewers.
Commenting on fourth anniversary, Zee Cinemalu business head Sai Prakash says, “Our process of curating content for programming line-up is based on what we believe the audience will enjoy and appreciate, while at the same time adding a mix of commercial and relaxing home- viewing entertainers, that are creating waves in the Telugu entertainment space. Zee Cinemalu is proud to offer a variety of movie genres that appeals to both the masses as well as the niche audiences looking for something different. We are extremely excited about completing yet another milestone in our journey in the Telugu market. We promise the viewers that we will continue to entertain them with the content that is truly Dil Pai Superhit.”
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
