GECs
ZEE 24 Kalak becomes the No. 1 News channel with highest ATSV in Gujarat market
As News consumption grew exponentially during this lockdown, people of Gujarat have trusted one particular news channel much more than others. Among all the Regional News channels of Gujarat, ZEE 24 Kalak has been the go to channel for viewers.
As per the Broadcast Audience Research Council (BARC), the viewership of ZEE 24 Kalak has increased 2.4 times since the lockdown and the average time spent by the viewers has increased from 13.7 min to 23.1 min and with this it is the leader in terms of ATSV, continuously from last 8 weeks (Wk 15’20 to Wk 22’20).
ZEE 24 Kalak is the fastest-growing news channels, with a very strong presence all across Gujarat. ZEE 24 Kalak has always believed & worked upon its Brand Message- અમેસાંભળીએ તમારી વાત (We understand your point) and has taken up the issues of common people where it acts as a bridge between them and the Government of Gujarat. It is a channel about positivity & accountability which focusses on the state’s development while keeping a look at larger stories in India and abroad through the Gujarat – lens.
Speaking on this occasion Cluster 2 CEO, Mr. Purushottam Vaishnava said, “ZEE 24 Kalak is our niche offering for the Gujarati news genre. In the last 2 months the channel has shown tremendous growth and is now the number 1 news channel in Gujarat with respect to average time spent by viewers. This is due to a creative blend of content, which is both engaging & informative”
Channel Editor, Mr. Dixit Soni said, “These days the way of news consumption has changed a lot and viewers want to know facts and understand current scenario around them. As a responsible media channel we focus on positive news and keep our viewers up to date. I always believe that we are here to report facts rather than be judgemental about any issue and that is what made our channel popular among Gujarati viewers. Also, in such difficult situation, our team is making extraordinary efforts.”
GECs
Sony PAL to air Sankat Mochan Hanuman from May 4 at 9 PM
Mythological series brings Lord Hanuman’s tale of devotion and courage back to TV
MUMBAI: Sony PAL is set to bring back the timeless mythological series Sankat Mochan Hanuman, with its premiere scheduled for May 4 at 9 PM. The show revisits the legendary journey of Lord Hanuman, offering viewers a chance to reconnect with one of Indian mythology’s most revered figures.
Centred on themes of devotion, courage and righteousness, the series traces Hanuman’s unwavering loyalty to Lord Ram and his fearless stand against evil. With its mix of dramatic storytelling and visually rich sequences, the show aims to deliver both entertainment and spiritual resonance, appealing to audiences across age groups.
The narrative unfolds as a larger-than-life saga, positioning Hanuman as the ultimate protector and a symbol of strength and selfless service. His journey, rooted in faith and duty, continues to strike a chord with viewers, making the series as relevant today as ever.
The cast features Gagan Malik as Lord Ram, Debalina Chatterjee as Sita, Nirbhay Wadhwa in the titular role, and Saurav Gurjar as Raavan. Their performances bring depth and authenticity to characters deeply embedded in Indian cultural memory.
With its return to television, the show is positioned as more than just a rerun. It taps into a renewed appetite for mythological storytelling, blending nostalgia with timeless values.
As audiences increasingly seek content that resonates beyond entertainment, ‘Sankat Mochan Hanuman’ offers a familiar yet powerful narrative, reminding viewers that stories of faith and courage never really go out of style.
