Kids
Zapak and Cartoon Network India partner to launch ‘Ben 10 – Alien Run’ mobile game
MUMBAI: Anil D. Ambani led Reliance Entertainment’s Zapak, India’s leading Gaming Destination, in association with Cartoon Network India, rings in the New Year with an epic launch for fans and gamers alike, with Ben 10 – Alien Run Mobile Game. It is the first game for this year to be released in partnership with kids’ favourite channel, with more in the pipeline for enthusiastic fans and gaming buffs.
The game features Ben – a superhero kid on a pursuit to take on powerful villains with the help of his mysterious watch called Omnitrix. Drawing from what kids love i.e. Super Powers; Ben 10 – Alien Run promises to capture kids’ imagination through multiple characters, their super abilities and provide edge of the seat gameplay experience.
“Conquering inter-galactic quests, transforming into powerful aliens and saving the earth from malicious forces, is the very DNA of the popular franchise. We are delighted to launch ‘Ben 10 – Alien Run’, which combines all of the show’s adventure and fun with Zapak’s capabilities to give fans a great immersive gaming experience,” said Amit Khanduja, Chief Executive Officer, Reliance Entertainment- Digital.
Fans and gamers can explore exciting adventures, playing as their favourite superhero Ben! Transforming into aliens with extraordinary powers, here’s what players get to do –
• Collect Coins on the run, which can be used to upgrade the duration of power-ups and transform into various aliens
• Collect power-ups like Magnets Shield and Double Coins, and Mystery Boxes that have character Tokens to unlock all the Alien Transformations
• Participate in daily challenges and complete various missions for extra rewards
• Collect single-use items like Hoverboard and Rustbucket to boost sprint or even claim FREE Mystery Boxes every few hours, to win exciting prizes and giveaways
Fans don’t just get to go on exciting adventures as Ben, but also challenge themselves to beat their highest scores as well – with every run.
It’s Hero Time!
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
