Music and Youth
WoW Music in a Brand New Avatar → iLove! Activates DD Freedish – Adding 125 million viewers!
MUMBAI: PEN Studios TV Broadcast arm, revamped its WoW Music Channel to iLove, which will now cater to an additional 30 million households across India! iLove has evolved into the fastest growing music channel, successfully more than doubling its viewership in the last 6 months!
DD Freedish is equipped to provide access to more than 30 million households(~ 125+ million viewers), most of which fall under the HSM(Hindi speaking Markets). iLove is poised to quadruple its viewership leveraging DD Freedish starting December 01, 2019.
This is in conjunction with permissions from MIB (Ministry of Information and Broadcasting) authorizing the re-branding to iLove.
PEN Studios has Eight TV Broadcast Channel licenses, Two of which are on-air viz. B-Flix and iLove. Six more channels are being prepped to launch in 2020 including MTunes+.
PEN Group is the fastest growing Entertainment Powerhouse. Pioneering Film syndication since the 1980’s to Doordarshan and subsequently to C&S channels across all major broadcasters viz. Zee, Star, Sony, Viacom, to name a few. After producing smashing box office successes like Kahaani and Shivaay, they recently announced a big production with Sanjay Leela Bhansali titled “Gangubai” starring Alia Bhat. PEN is very strong on theatrical distribution and formed a Joint Venture, ‘PEN Marudhar’ last year. PEN Marudhar has distributed over 20 movies till date including Zero, Badla, Dream Girl, Marjaavan to name a few and will be distributing the upcoming Love Aajkal 2 and Angrezi Medium. Acclaimed for its multitude of box office returns, PEN has a legacy of working with some of the most inspiring minds from the film industry and has been consistent in enabling quality content catering to a wide range of audiences across India. PEN has tied up with VFX company Famulus which furnished VFX for Mission Mangal.
MUMBAI: Mumbai is about to witness something it has never seen before. The Global Youth Festival arrives on 6-7 December at Jio World Garden with 15,000 attendees and 60-plus experiences sprawled across six sprawling arenas. On its sixth edition, this is no ordinary jamboree—it is a carefully orchestrated collision of wellness, adventure, arts, music, yoga and social change.
Chief Minister of Maharashtra Devendra Fadnavis will throw open the proceedings with a landmark ceremony, signalling the state’s backing for a movement that has already mobilised youth across 20-plus countries and 170-plus cities. The sheer scale is staggering: 500-plus volunteers powering the machine, 600,000-plus volunteer hours logged across previous editions, and millions of lives touched annually.
The speaker roster is formidable. Diipa Büller-Khosla and Dipali Goenka, chief executive of Welspun India, will share the stage with Malaika Arora in conversations spanning leadership, creativity and culture. Union Minister for Sports and Youth Affairs Mansukhbhai Mandaviya will also attend, reinforcing GYF’s reach into the corridors of power.
But this is not mere talk. The Solaris Mainstage promises concerts from renowned Indian artists. Innerverse delivers a 360-degree LED spectacle of art, technology and sound. The Love and Care Arena houses hands-on projects spanning women’s empowerment, child education, rural upliftment and animal welfare. India’s largest outdoor sound-healing experience awaits. An inflatable obstacle course, neon drifter karts and open-sky bouldering cater to thrill-seekers.
Some have branded GYF the “Coachella of Consciousness.” Others call it “India’s Largest Sober Festival.” Spiritual visionary Pujya Gurudevshri Rakeshji, who inspired the festival, will deliver the Wisdom Masterclass. Every rupee goes to charity.
After Mumbai comes Kolkata on 14 December. New York looms next year. For one weekend in December, Mumbai becomes the epicentre of youth-driven change—and nothing will be quite the same after.
Tickets available on BookMyShow. Visit youthfestival.srmd.org or follow @globalyouthfestival on Instagram.
