Kids
World Television premiere of ‘Little Singham Aur Kaal Ka Mahajaal’ on June 02
MUMBAI: Discovery Kids, which has emerged as a leading channel in the kids genre riding on the success of Little Singham, is aiming to increase the entertainment quotient even further this summer holidays with the biggest movie premiere of the season – ‘Little Singham Aur Kaal Ka Mahajaal’ on June 02 at 1:30 PM and 5:30 PM. Discovery Kids in collaboration with Rohit Shetty Picturez and Reliance Animation, launched Little Singham at a never-before scale, and the show made immediate connect with children across the country. Such is the traction for Little Singham that the trailer of its debut film has garnered 3 million organic views on YouTube over the last 2 weeks.
Little Singham, India’s youngest supercop, has received huge traction amongst the advertisers as well. The show is Presented by Dabur Red Paste, Co-Powered by Britannia Cakes. Dettol has come on board as a Special Partner while Flipkart, Heinz – Glucon D and B Natural are Associate Sponsors.
“Little Singham’s launch has received overwhelming response. In a short span, the show has made a place for itself in the heart of children and build a loyal following. The world television premiere of Little Singham’s debut film will further engage & entertain the kids and build a strong connect with the IP, said,” Uttam Pal Singh, Business Head, Discovery Kids. “This movie is the coolest surprise ever this summer holidays for our young audiences as Little Singham faces the biggest battle of Good v/s bad in this epic action adventure movie. It is the first of the many movies that we plan to launch on Little Singham.”
Little Singham aur Kaal Ka Mahajaal is directed by Prakash Satam; Series director is Vikram Veturi; Script and the story has been written by Nidhi Jamwala while the music has been composed by Prakishit Lalwani and Raju Singh.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
