News Broadcasting
Watch NDTV’s Jai Jawan with Preity Zinta on Republic Day
MUMBAI: Watch Preity Zinta – the Bollywood sensation and an army girl herself – spend a day at the army training base at Hissar, Haryana, on NDTV’s hallmark show Jai Jawan.
Preity travels to the armour-training camp and experiences the kind of life that these jawans lead – difficult, yet a life they are proud of. The firing range, the tanks, the army school, special song and dance requests, a quiver full of smiles and dimpled memories to take back home…. Catch Preity Zinta with Abhigyaan Prakash (NDTV) as they pay a special tribute to the Indian army, a salute to our country’s true heroes only on Jai Jawan, on NDTV.
Watch Jai Jawan with Preity Zinta on January 26, at 9:30pm, on NDTV 24X7 and at 7:30 pm on NDTV India
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI:Â Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
