Movie Channels
Was it your birthday on 18 August?
MUMBAI: On the occasion of its first birthday on 18 August, &pictures, India’s first interactive channel, created beautiful moments and memories for its audiences. In a bid to acknowledge the constant love and support of the viewers that has encouraged the channel in their various endeavours all year long, a special initiative was undertaken to make &pictures first birthday a memorable day for its viewers also.
As the channel completed one year on August 18, &pictures in a one-of-its kind initiative, shared its happiness and love with all those who shared their birthday on 18 August – the date that the channel was launched last year. From surprises at the cake shops to surprise home deliveries, &pictures went all out to make viewers taste the sweet joy of happiness, success and celebrations! The channel’s digital agency, The Small Big Idea, was present at cake-shops in Mumbai and they anonymously took down all details of those who came to order a cake for 18 August. When they came to collect the cake; &pictures not only gifted them their cake but also surprised them with their desired birthday gift.
The channel created a wave of happiness amongst Mumbaikars who shared their birthday on 18 August by continuing to be its unique and interactive self; a promise that was undertaken by &pictures at the time of its launch and was made a reality through the entire year. &pictures recorded the excitement at each of the birthdays and the videos were updated on the YouTube channel (www.youtube.com/andpictureschannel), Twitter (www.twitter.com/andpicturesin,#ANDturnsOne) and Facebook (www.facebook.com/andpictureschannel) page of &pictures. With this, &pictures has once again showcased its distinctive quality of engaging with its viewers in an endearing and memorable manner and marked the start of yet another remarkable year for the channel.
These memories can be viewed on http://youtu.be/RmEFITGHUbg
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
