Movie Channels
Was it your birthday on 18 August?
MUMBAI: On the occasion of its first birthday on 18 August, &pictures, India’s first interactive channel, created beautiful moments and memories for its audiences. In a bid to acknowledge the constant love and support of the viewers that has encouraged the channel in their various endeavours all year long, a special initiative was undertaken to make &pictures first birthday a memorable day for its viewers also.
As the channel completed one year on August 18, &pictures in a one-of-its kind initiative, shared its happiness and love with all those who shared their birthday on 18 August – the date that the channel was launched last year. From surprises at the cake shops to surprise home deliveries, &pictures went all out to make viewers taste the sweet joy of happiness, success and celebrations! The channel’s digital agency, The Small Big Idea, was present at cake-shops in Mumbai and they anonymously took down all details of those who came to order a cake for 18 August. When they came to collect the cake; &pictures not only gifted them their cake but also surprised them with their desired birthday gift.
The channel created a wave of happiness amongst Mumbaikars who shared their birthday on 18 August by continuing to be its unique and interactive self; a promise that was undertaken by &pictures at the time of its launch and was made a reality through the entire year. &pictures recorded the excitement at each of the birthdays and the videos were updated on the YouTube channel (www.youtube.com/andpictureschannel), Twitter (www.twitter.com/andpicturesin,#ANDturnsOne) and Facebook (www.facebook.com/andpictureschannel) page of &pictures. With this, &pictures has once again showcased its distinctive quality of engaging with its viewers in an endearing and memorable manner and marked the start of yet another remarkable year for the channel.
These memories can be viewed on http://youtu.be/RmEFITGHUbg
Movie Channels
Zee5 launches five free FAST channels on Samsung TV Plus India
New genre-led channels bring comedy, drama, horror, classics and South films to Smart TVs.
MUMBAI: Zee5 just turned Samsung Smart TVs into a free entertainment buffet because when premium content costs nothing, even the remote control starts smiling. Zee5 has launched five curated free ad-supported streaming TV (FAST) channels on Samsung TV Plus India, making high-quality, genre-specific entertainment available subscription-free to millions of Samsung Smart TV owners across the country.
The five channels now live are:
Zee Comedy Nation – Popular comedy shows and movies
Zee Dil Se – Compelling drama series
ZEE Horror Nights – Horror and supernatural content
ZEE Cine Classic – Timeless Indian films
ZEE South Flix – High-energy South Indian films dubbed in Hindi
All content is drawn from Zee5’s extensive library and programmed in a lean-back, always-on format ideal for large-screen viewing. This launch strengthens Zee5’s Connected TV strategy at a time when 64 per cent of its premium content watch time already comes from connected devices.
Zee5 chief business officer Siju Prabhakaran said, “At Zee5, we believe accessibility and scale will define the next phase of digital entertainment growth in India. Our presence on Samsung TV Plus strengthens our Connected TV strategy, enabling viewers to discover curated, genre-led content in a seamless, free, and premium environment.”
Samsung TV Plus India head of partnerships Kunal Mehta added, “Local partnerships are at the heart of how we grow Samsung TV Plus in India. Zee Entertainment is one of India’s most iconic media brands, and bringing their channels to our service means millions more Samsung Smart TV owners can enjoy premium local content, subscription-free.”
The channels are available directly through the pre-installed Samsung TV Plus app with no login or subscription required. This marks another milestone in Zee5’s CTV expansion and builds on its growing international presence, with Zee channels already available on Samsung TV Plus across Southeast Asia, Australia and New Zealand.
In a streaming world where paywalls often block the fun, Zee5 and Samsung have quietly opened the gates, proving that sometimes the best things in life (and on your TV) really are free especially when they come with a side of comedy, drama, horror, classics and South Indian blockbuster energy.
