Distribution
Vu Televisions launches the Vu UltraAndroid TV on Amazon India
Mumbai: California-Indian Luxury TV player, Vu Televisions is all set to launch their new range of televisions – the Vu UltraAndroid TV. The demand for Vu Televisions in the last few years has only increased and with a 30% YoY growth, this festive season, Vu Televisions is extremely bullish about their growth to double in comparison to last year.
Devita Saraf, Chairman, Vu Televisions said: “Over the years, Vu Televisions has revolutionised the video viewing experience for their consumers with a perfect mix of innovation and technology. Our consumers comprise primarily of the young, educated India whose preferences are constantly evolving. Vu Televisions caters to exactly that audience segment that is not only looking for great picture and sound quality, but new innovative experiences that are a part of their day to day lives.”
The Vu UltraAndroid TV is not just an ordinary television set, but a complete entertainment package in itself. Vu UltraAndroid TV’s exquisite clarity and immersive surround sound is an asset to the television’s features. The extraordinary resolution, impeccable connectivity and easy access to the world of Google makes the television a must-have in your living rooms.
The VU UltraAndroid television comes with a set of power packed specifications. The Vu Ultra Android TV has a Pure Prism Grade High Brightness Panel, along with exemplary Adaptive Contrast to maintain the perfect colour accuracy for pragmatic clarity. The Vu UltraAndroid TV gives an approachable access to the world of Google with an additional 8GB Storage. The ActiVoice search and personalized recommendations provide more entertainment and less hassle. The Vu UltraAndroid TV range is powered by the latest version of Google Android 9.0 and also has Hotkeys on the remote for Netflix, Amazon Prime Video, Hotstar, YouTube and Google Play which creates an effortless experience for users while watching content. The TV set also comes with built-in Dolby and DTS Surround Sound Technologies for the best sound experience. VU Ultra Android TV has built-in Google Chrome cast feature through which one can simply casts movies, shows and photos from their Android, iOS, Mac or Windows device to your television set. It also has Built-in Bluetooth 5.0 version as well.
The range of televisions will only be available on Amazon India on 28 September 2019, exclusively for PRIME members and for non-PRIME members from 29 September 2019 onwards.
New Delhi: Prasar Bharati has thrown open applications for fresh capacity on DD Free Dish, signalling a timely opportunity for broadcasters looking to expand reach without long-term lock-ins. The public service broadcaster has issued a dual notice for its 95th and 96th online e-auctions, aimed at filling vacant MPEG-2 and MPEG-4 slots on a pro-rata basis for February and March 2026.
The two auctions are tentatively scheduled to begin on January 27, with allotments valid from February 1, 2026. Applications for both auctions close on January 21 at 3 pm, giving channels a narrow window to get their bids in.
The 95th e-auction will cover vacant MPEG-2 slots, while the 96th will focus on MPEG-4 capacity. Participation is limited to satellite television channels holding valid downlinking and uplinking permissions from the ministry of information and broadcasting. International public broadcasters cleared by the ministry are also eligible.
As with previous rounds, channels have been grouped into buckets based on genre and language, with sharply differentiated reserve prices reflecting reach and demand.
For the MPEG-2 auction, Hindi and Urdu general entertainment channels sit at the top of the pile. The starting reserve price for bucket A+ in the first round is Rs 2,63,48,000. Movie, music and sports channels in Hindi and Urdu follow in bucket A at Rs 2,10,14,000. Bhojpuri channels and other Hindi and Urdu genres, excluding devotional content, fall under bucket B with a reserve of Rs 1,78,62,000. Hindi and Urdu news channels in bucket C start at Rs 1,33,27,000, while bucket D, which includes regional language channels, English news and devotional or spiritual channels, begins at Rs 1,13,96,000.
The MPEG-4 auction comes in at a far leaner price point. News and current affairs channels in Hindi, English or pan-India languages, grouped under bucket G1, start at Rs 13,41,000. Non-news genres under bucket G2 have a reserve of Rs 8,80,000. Regional languages such as Marathi, Punjabi and Gujarati in bucket R2 begin at Rs 4,84,000. Southern language channels in Tamil, Telugu, Kannada and Malayalam, grouped under bucket R1, start at Rs 81,000, the same reserve price set for other scheduled 8 regional languages in bucket R3.
Prasar Bharati has underlined that compliance will be closely watched. Broadcasters must ensure that at least 75 per cent of their monthly programming, excluding advertisements, aligns with the declared genre and language. Any deviation could trigger show-cause notices or even removal from the DD Free Dish platform.
For channels chasing reach in a crowded market, the message is clear. The window is brief, the prices are set and the audience is waiting. On DD Free Dish, visibility still comes cheap, but only for those ready to move fast.
