DTH
Videocon d2h re – launches exclusive movie service as Evergreen Classics
MUMBAI: Videocon d2h has tied-up with Shemaroo Entertainment to re-launch its d2h Classic Movies service as Evergreen Classics. This VAS Service is available from February 15th on Channel 215 and will be on one month free preview with refreshed line up of classic old Hindi movies till 15th March 2018.
Evergreen Classics service will showcase classic Bollywood movies right from the black and white era to the 80s. Besides movies, viewers will enjoy a special original chat show, watch biographies, songs and get trivia about their favourite yesteryear stars. The service is designed to take the millennials through those glorious Evergreen Classics which they have never experienced but only heard about. Videocon d2h Evergreen Classics will showcase the rich collection of movie like Pyaasa, Mahal, Mother India, Chalti Ka Naam Gaadi, Boot Polish, Andaaz, Devdas and many more.
Executive Chairman Videocon d2h Limited – Mr. Saurabh Dhoot said, “We reaffirm our strategy to provide innovative holistic family entertainment. I am delighted that we are launching Evergreen Classics.”
Shemaroo Entertainment Limited – Director, Mr. Hiren Gada shared, “Evergreen Classics brings to the audience a carefully curated service of the finest movies by notable film makers from the golden era of Bollywood, coupled with original programming. The service is fuelled by Shemaroo’s exhaustive library of content and programming expertise. Evergreen Classics is in line with our endeavour to always add value to our business partners and boost their offerings with our content prowess. We are sure that the audiences will definitely enjoy this offering.”
Videocon d2h takes pride in presenting its subscribers with a robust line-up of more than 650+ channels and services, including a host of regional channels. It offers a wide range of active services like Smart English, Smart Games. The other active services include d2h Hollywood HD, d2h music, d2h spice, d2h cinema in both Standard Definition and HD, etc.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
