Press Release
U cypher scores 26 mn views, 2.3 mn engagegemnts & 9.2 lakh fans in season one
MUMBAI: The Indian E-Sports scenario just had a boost with season one of U Cypher with MTV, India’s first Multi-Game Multi-Platform E-Sports Championship, that premiered on MTV earlier this year. Backed by Ronnie Screwvala along with Supratik Sen, the first season of India’s premier E-Sports championship saw over 2.3 million engagements and built over 9.2 lakh fans on social media over the course of the campaign, a strong force to the aim of having E-Sports recognized a mainstream discipline called E-Sport.
Being the first E-Sports series in India, packaged for serious gamers as well as casual gamers, the course of the campaign included various marketing pieces which received tremendous response across the country. The U Cypher with MTV campaign received a total of 26.3 million video views. They also created a first of its kind E-Sports music video ‘Hum Gamer Hain’ which garnered 10 million views as well as international e-sports fame. Apart from this, they even looped in popular social media influencer, Jose, to curate a video which garnered over 133k views.
Aside from creating a positive perception amongst the target group through television, the digital episodes have skyrocketed with the first episode garnering 119k views till date. 80% of the audiences for season one was between 10-24 age group which came from cities across India including cities like Srinagar, Guwahati and Dehradun. This goes to show how the sport has its roots across India and has got a tremendous boost, thanks to this platform.
Commenting on the success, U Sports, Founder, Ronnie Screwvala said, “The first season of U Cypher was an absolute delight for gamers in India. The campaign, primarily digital, succeeded in building perception in the minds of the audiences that E-Sports and U Cypher are the next big phenomenon to hit India. We already received over 1600 quality player’s participation requests for the next series. We have opened doors for talented players and are only moving in a positive direction to making many, many careers.”
U Sports, CEO & Co-Founder, Supratik Sen added, “The overall project and campaign did phenomenally well to garner such fantastic response for a first of its kind televised E-Sports experience. The strategy was a tough ask to capture not only the heavy gamer, but also the casual gamers towards the series. Our plan was strategized keeping all audiences in mind, from metro cities to tier 2 markets and the response only reinforces the fact that we are in the right direction! The next instalment in U Cypher will be announced soon, which will be bigger and will have lots more to watch out for!”
In its first season, U Cypher had 6 teams, with 14 members in each team. Each episode included two teams face off across titles like DOTA 2 and CS: GO on PC, Real Cricket on mobile and Tekken 7 on PS4 with a prize pool of a whooping INR 51 Lakhs. All U Cypher episodes and gameplay are digitally available on usports.in, Voot, YouTube, YouTube Gaming and Twitch.
Bali is full of memorable moments, and some of them involve animals. Temple monkeys tug at bags, beach dogs nap near sunbeds, and cats wander into cafés like they own the place. Most interactions are harmless, but a bite or scratch can change the day quickly, because you may need immediate medical care and follow-up treatment. This is where Bali travel insurance becomes more than a box to tick.
In this article, you will explore whether animal bite treatment is insured, the exclusions, and the steps to claim easily in Bali.
Why Animal Bites in Bali Need Special Attention
Bites are not only about the visible wound. Insurers and doctors both treat them as medical events that can pose an infection risk, especially when the bite breaks the skin.
A scratch that looks small in the moment can still lead to:
● A doctor’s examination and wound cleaning
● Medicines and dressings
● Follow-up consultations if the doctor advises observation or further care
From an insurance perspective, this matters because claims are usually assessed on medical necessity and documentation, not on how dramatic the injury appears in a photo.
How International Travel Insurance Looks at an Animal Bite
Most travel policies are built around emergency medical expenses for unexpected illness or accidental injury abroad. A bite or scratch usually fits the accidental injury bucket, but coverage is rarely blanket.
In many plans, the following may be considered if a doctor prescribes them and bills and medical notes support them:
● Consultation and outpatient treatment
● Emergency care and procedures, such as wound dressing or stitches, if clinically required
● Prescribed medicines and investigations
● Hospitalisation if the treating doctor confirms it is needed
Common Reasons Claims Get Reduced or Rejected
This is the part travellers often miss. Insurers usually do not deny claims because an animal was involved. Claims become difficult when the event looks avoidable, the reporting is delayed, or the paperwork is weak.
Avoidable-Risk Situations Insurers Scrutinise
Policies commonly exclude or limit claims linked to unsafe conduct or preventable exposure. For animal bites, scrutiny may increase if the incident appears connected to:
● Provoking, feeding, or trying to handle wild animals
● Ignoring warning signs at tourist spots
● Being intoxicated at the time of the incident
● Activities that a policy lists as excluded or restricted
The takeaway is simple: if your own description sounds like a risky choice rather than a sudden accident, the insurer may challenge it.
Delays, Missing Papers, and Policy Conditions
Even when your incident is genuinely accidental, claims can still stall due to basics such as:
● Not informing the insurer or assistance partner within the required time
● Missing itemised bills, prescriptions, or clinical notes
● No proof of travel dates or passport entry details when requested
● Submitting only pharmacy slips without a doctor’s consultation record
International travel insurance is paperwork-driven. If you document it well, you reduce the chance of avoidable back-and-forth.
What to Do If You Are Bitten or Scratched in Bali
Your health comes first, always. But a few sensible steps can protect your recovery and keep your insurance file clean.
Medical Steps That Help You and Your Claim
Act fast, stay calm, and get proper care before worrying about bills.
● Clean the wound promptly and seek medical care, even if it seems minor
● Follow the doctor’s advice, including follow-ups if recommended
● Avoid self-medicating in place of a clinical assessment, because insurers often ask for a doctor’s report
Claim Notes and Documents to Collect
Keep these handy; they’ll save time and avoid follow-up questions later.
● Doctor’s notes that mention the nature of injury, treatment given, and advised next steps
● Prescriptions and pharmacy invoices
● Itemised hospital or clinic bills
● A brief written note of where and when it happened, while it is still fresh in your mind
Final Word
Animal bites in Bali are not rare, and they are not always dramatic, which is exactly why travellers underestimate them. Many travel policies can cover bite-related medical treatment when it is accidental and medically necessary, but the outcome depends on your policy terms and the quality of your documentation. If you buy cover thoughtfully, keep the assistance number handy, and respond sensibly if an incident happens, you give yourself the best chance of both good medical care and a smoother claim experience.
