GECs
&TV’s The Voice India Kids gears up for Battles
Mumbai: &TV’s premiere singing reality show The Voice India Kids has gained immense popularity and fan following for its great talent, fun banter between the Coaches and superlative singing. The young voices introduced in BLIND audition have definitely lived up to the motto of “Size kum hai, par dum nahi” with the youngest contestant being all of 6 years old! The Coaches – Shekhar, Neeti and Shaan have fought for the Voices that struck a chord with them and have now formed their teams with the best contestants. With 18 contestants in each team, the race to the finish has only intensified further! Don’t miss the unique, spellbinding and high voltage episodes of the fiery BATTLES starting August 27th every Saturday and Sunday at 9:00 pm only on &TV.
If you thought the BLIND audition was unique, the BATTLES will be even more impactful. Each coach will choose 3 kids from their own team and train them for a song that highlights their best aspect of singing. The coaches will be seen leaving no stone unturned to spend time with their teams and imparting knowledge about music. However, during the BATTLES, the coaches will find themselves in a tight spot as they will take a call and eliminate 2 contestants from the trio they formed themselves. To add to this metaphorical round is the set design wherein the stage will be set up like a boxing ring.
Interestingly, for the BATTLES, the coaches have sought help from the best in the industry. While Singer Harshdeep Kaur joined Neeti to sort trios and pick songs for them, Music Director Shantanu Moitra backed Shaan and engaged in the selection process of his team. Composer, Musician, Singer and Lyricist Amit Trivedi spent time with Shekhar and his team and tried various combination of voices till they found the perfect trio.
The excitement among the three judges is intense and the response overwhelming. Said Coach Shaan, “Last time, it was tough for me to pair two adults for the BATTLES and this time around it’s even more challenging to form a trio with the kids wherein two of them will be eliminated. What is overwhelming and encouraging is the fact that these kids are so eager to learn and grasp new things. It has certainly been an enriching experience.”
Added Coach Shekhar Ravjiani, “While the BLIND Auditions have been exciting, the real task has just begun. As a coach, my priority is to train these kids to the best of my ability in the given time and prepare them for the next round which is the BATTLES. Matching the scale and the tempo of each child with the other and forming a trio is definitely difficult but the end result will be fabulous. We have spent time together and selected songs that the kids have worked upon and enjoyed.”
Coach Neeti Mohan further added, “I am proud of each and every contestant who has participated in The Voice India Kids. I can completely understand their fears and anxieties and hence adopted a different style of coaching them. I have had various interactions with them to tell them that this is a learning ground for them and what they experience here is certainly going to help them in the long run. They may seem to be 10- 14 years old, but their maturity is commendable.”
From the house of Talpa Media and produced by Endemol Shine India, The Voice India Kids has become definitely popular with ardent fans around the globe encouraging the contestants through social media platforms. And now the enthusiasm goes several notches higher as the battleground is set to choose the best.
Tune in to The Voice India Kids BATTLES starting August 27th every Saturday and Sunday at 9.00 pm on &TV!
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
