GECs
&TV’s Paramavatar Shri Krishna stands tall at Kumbh Mela 2019
MUMBAI: Celebrating the spirit of the Hindu legends and the holy river of the Ganges, the ongoing Ardh Kumbh at Prayagraj is seeing over millions of pilgrims currently. Aligning to the sanctity of the event and venerating another such loved Hindu Lord, &TV has set up a huge installation of Lord Krishna from their popular show Paramavatar Shri Krishna at the Kumbh Mela this time.
Devotees gathered at the ghats are in for a visual treat as they see the installation of everyone’s favourite little makhanchor, Krishna from the show. Kanha’s proximity to the ghats, a sacred site, adds to their religious fervour. Pilgrims can enjoy bhajjans all day and participate in the daily aartis, performed by a dedicated pandit. The rotating Kanha installation stands 16 feet tall in 3D, ensuring it is visible for darshan even from a distance.
The Kumbh Mela is undoubtedly one of the biggest religious gatherings in not just India, but the world over. It enjoys the status of being not just one of the oldest, but also one of the most iconic festivals in the country celebrated with great faith. The event provides a great opportunity for brands to innovatively connect with their consumers real-time with unmatchable scale.
Produced by Peninsula Pictures, &TV’s Paramavatar Shri Krishna unfolds the stories of how the Gokul ke Nandlal came to be revered as Lord Shri Krishna. The show has been loved immensely by its viewers and airs every Monday to Friday at 8.30 pm on &TV.
MUMBAI: Lights, camera… connection because this time, the game isn’t just about winning, it’s about who’s with you. Sony Pictures Networks India is gearing up to launch a new reality game show, Tum Ho Naa, expanding its unscripted slate with a format that promises both emotion and engagement.
The show will premiere soon on Sony Entertainment Television and stream on Sony LIV, with Rajeev Khandelwal stepping in as host. Known for his measured screen presence and selective choices, Khandelwal’s return to television adds a layer of familiarity and credibility to the upcoming format.
While specific details of the gameplay remain under wraps, the positioning suggests a reality format that leans as much on emotional resonance as it does on competition, an increasingly popular blend in Indian television, where audiences are gravitating towards content that offers both stakes and storytelling.
Khandelwal, reflecting on his return, noted that his choices have often been guided by instinct rather than convention, describing Tum Ho Naa as a project that feels “close to the heart”. His association also signals Sony’s continued focus on anchoring new formats with recognisable faces who bring both relatability and depth.
The launch comes at a time when broadcasters are doubling down on original non-fiction formats to drive appointment viewing, even as digital platforms expand parallel reach. By placing the show across both linear television and OTT, Sony appears to be aiming for a dual-audience strategy capturing traditional viewers while engaging digital-first consumers.
As the countdown to premiere begins, Tum Ho Naa positions itself not just as another game show, but as a reminder that sometimes, the biggest prize on screen isn’t the jackpot, it’s the journey shared along the way.
