Kids
Turner India’s 13th edition of School Contact Programme is all about Fun and Fitness
MUMBAI: Turner India announced the 13th edition of Cartoon Network and POGO’s School Contact Programme (SCP) for 2018. Touted as one of India’s largest school outreach programmes, 1 million kids from approximately 1100 schools will experience more power-packed and fun-filled SCP with Cartoon Network’s ‘Masti ki Recess’ and POGO’s ‘Fun Bhi Fit Bhi’ theme along with their favourite toons!
Description generated with very high confidenceAt Cartoon Network’s ‘Masti ki Recess’, schools will become more fun for students through an extra break; a new concept wherein Cartoon Network will combine the magic of its shows and characters such as Ben 10, Kris from Roll No 21, Oggy from Oggy and Cockroaches and We Bare Bears, with light-hearted fun and interactive games. The additional break promises to be a highlight in the daily routine of the school children!
Description generated with high confidenceOn the other hand, POGO’s SCP turns ‘bigger and fitter’ through ‘Fun Bhi Fit Bhi’ theme. Kids’ favorite toons superhero Bheem, the fantastic trio Tik Tak Tail, Grizzy and many more fun characters will spread awareness about being agile, mentally alert and eating healthy. The activities planned under this theme will revolve around fitness and games! For the first time POGO will get kids to interact with their favorite toons primarily through audio-visual led activity.
The 13th edition of Turner India’s multi-city School Contact Programme will make the students’ everyday school routine more exciting and engaging through a host of interactive games, trivia, competitions, and exciting prizes.
Krishna Desai, Executive Director & Network Head-Kids, South Asia said, “We, at Turner India, are thrilled to kickstart the 13th year of our annual property, the School Contact Programme. With each year we have seen the programme attract more schools with tremendous participation from students across the country. In line with our fan-first strategy, we aim to connect with our little fans beyond the television world through new themes and more interactive elements for this edition. We are confident of providing them with a newer, more immersive experience and an opportunity to interact with their favorite toons.”
Cartoon Network’s ‘Masti Ki Recess’ SCP is co-powered by Go Cheese and Unibic with associate sponsors Himlaya Toothpaste and MTR Laban. POGO’s ‘Fun Bhi Fit Bhi’ SCP is presented by Cipla Active Kids Immuno Boosters and co-powered by Go Cheese, Perfetti, Parle Fab with associate sponsors Dr. Batras and Himalaya.
The Cartoon Network and POGO ‘s School Contact Programs will be held in Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Lucknow, Ahmedabad and Surat.
Kids can also watch their favourite cartoon characters and continue the fun with Super Bheem at 4:30pm, Grizzy and The Lemmings at 6:30pm and Tik Tak Tail at 7:30pm on POGO, and Roll No. 21, Monday to Friday at 1:00pm on Cartoon Network.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
