News Broadcasting
Times TV Network and DuPont The Power of Shunya bags DMAi and Goafest Awards
MUMBAI: DuPontThePower of Shunya™ and TIMES TELEVISION NETWORKregisters 5 wins at the recently concluded Direct Marketing Association India (DMAi) Awards and Goa Fest 2014.
DuPont The Power of Shunya™ is a collaborative and science driven platform consisting of two inspiring television series – The Quest for Zero on TIMES NOW and The Challenge for Zero on ET NOW.The 26 part series showcased companies and individuals that epitomize the spirit of Indian ingenuity and how science-driven solutions can help solve some of the key challenges facing India. The TV series were developed in collaboration with Ogilvy Entertainment.In addition to Television the initiative encapsulated a mix of multimedia platforms such as Digital Print, Outdoor, PR and Activation to create and build a sustained interest amongst its viewers and relevant target audience.
The Quest for Zero on TIMES NOW-
Quest for Zero a stimulating 16 part television series that examined the critical challenges facing a growing India, as well as showcasing the exciting opportunities and solutions that are shaping our future. The series followed the stories of each sector’s best-in-class companies and people who strive to unlock the power of zero everyday through their innovations and ideas.
Challenge for Zero on ET NOW-
Challenge for Zero is a motivating 10–episode series which provided a platform for the best student innovations in science and technology across the country. Following a nation-wide search across , an eminent jury selected 16 most impact full innovators and 16 business minds as finalist. to market their innovations on the show.
 |
Jitin Munjal, Regional Director – South Asia & ASEAN, Corporate Marketing & Sales, DuPont, said, “At DuPont, we believe in the power of collaboration to address the world’s most important challenges. We co-created The Power of Shunya™ initiative to start a conversation about the various challenges facing India, and how science can play an important role in solving them. It has resonatedwell with our audiences as we saw our business enquiries jump up by more than 60%. The business success of this program and these 5 awards clearly demonstrate the power of branded content and activation efforts to build customer engagement and reinforce DuPont’s position as a preferred innovation partner. Times Television Network and Ogilvy have been great partners for this program and we hope to receive an even better response from our audience in the season 2.”
Speaking in this context, Hemant Arora, Business Head Branded Content, Times Television Network said, “We are proud to receive the awards and the recognition from the industry. Delivering value to our advertisers has been our focus at all times. TIMES NOW and ET NOW have always been positively influencing it’s relevant audiences through quality content coupled with cutting edge production and marketing which has been the core of our success. In DuPont and Ogilvy Entertainment we found collaborative partnership and the passion to create The Power of Shunya™ – which has set the Global standards for Branded Content emanating out of India.
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
