Applications
Times of India releases major upgrades to its Android and iOS apps
MUMBAI: Timesofindia.com, India’s go-to destination for news across web, mobile and social platforms, releases version 3.0 of their iPhone and Android app.
The latest apps boast of a sleeker design, enhanced user experience and a host of new features. While the iOS app for iPhone & iPod touch gets an entirely new user friendly design, day/night themes, adjustable font size and the ability to zoom in to photos, the new Android app has a contemporary card layout, an expandable widget with choice of section and refresh rate, an additional color theme and the ability to effortlessly switch between Portrait and Landscape modes.
Speaking on the occasion, Puneet Gupt, Business Head, Times of India digital, says – “We have evolved the apps into an entirely new experience based on feedback from millions of our users. Along with the depth and breadth of Times of India’s news coverage, these apps now come packed with a stronger feature set to ensure that staying up-to-date is now an even more pleasant and enriching experience.Version 3.0 apps are our best apps for iOS and Android till date.”
Other improvements to the apps include visibly faster response, an entire new line of push notifications, complete Election coverage and better handling of memory and space used by the applications.
Version 3.0 apps can be used on iOS 6 and above for Apple users and Android 2.3 and above for the Android platform.
To Download the new TOI V 3.0 app for iPhone / iPad touch & Android : visit http://toi.in/mapps
Applications
Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
