News Broadcasting
Times Network: MNX announces campaign this international brother’s day titled #BroDaMan
MUMBAI: Bro is not just a word; it’s an emotion, a cult, a community, a club, a way of life! Celebrating this bond, Hollywood’s Wild Child – MNX announces a befitting campaign this International Brother’s Day titled #BroDaMan. With a specially curated line up of ‘best of bro-hood’ movies and quirky & fun initiatives, the campaign raises a toast to all the experiences, best shared between bros!
#BroDaMan is all about kicking back and re-living the insane ‘bro-experiences’ with the mega movie line-up, the most updated bro code, undertaking a test of your brotherhood and much more with the week-long campaign starting 24 May 2020. Under this property, every day at 5 pm, MNX will feature movies which are the ultimate bro-flicks like Shanghai Noon, Hobbit: The Desolation of Smaug, Double Impact, POTC: Dead Man’s Chest, Goal, National Treasure: Book of Secrets and Bad Boys 2.
Treating movie buffs across the country with an immersive engagement, MNX #BroDaMan includes a dynamic chain of social media and on-air activities, such as ‘An ode to bros’, ‘bro moments’, ‘bro codes’, ‘bro pranks’ and others which you can recreate with bros. #BroDaMan will help you get your bro-codes right as it will be flashed on the channel and its social media handles all through the campaign. The campaign also packages an interactive contest called ‘what’s your bro score?’, a score card designed based on the list of things you’ve ticked in your bro-ship. A very unique element in this campaign is ‘got ur back bro’, that brings a curated carousel of iconic scenes from Hollywood movies. MNX also offers viewers a chance to express love for their favourite bros with quirky tap and tag stickers and GIFs and make the most out of this day with #BroDaMan’s ‘how to spend the day’.
Watch ‘#BroDaMan’ on MNX every day, starting 24 May to 30 May 2020 at 5 pm with your bros!
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News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
