News Broadcasting
Times Network announces ‘India For Kerala’, a fund-raising campaign for flood-stricken Kerala
MUMBAI: Times Network, part of India’s largest media conglomerate, The Times Group, has initiated a fund-raiser campaign, ‘India For Kerala’, to create awareness and to raise funds for the relief efforts in Kerala. Through this initiative, Times Network strives to give the cause a unified voice and encourage the nation to join hands and contribute to support Kerala.
‘India For Kerala’ initiative seeks to help people who have been affected by the deluge that hit the southern Indian state of Kerala. The continuing floods in the State has devastated and unhinged the lives of many, resulting in casualties and loss of property and livelihoods in its wake. This initiative provides a platform to rebuild the lives of the people of Kerala.
The citizens can donate funds in form of cheques, in favour of “Times Foundation” to Times Foundation, 10, Daryaganj, New Delhi – 110002 or NEFT/RTGS. The collected amount will be donated to the Kerala CM’s Distress Relief Fund. Further details on the donation process can be accessed at www.timesnownews.com/IndiaForKerala .
This National level drive will run through www.timesnownews.com and all the English news and entertainment brands of the Network, to create maximum assistance for lakhs of people who have been displaced by the floods. The English news channels of the network – Times NOW, Mirror NOW and ET NOW will extensively cover the ravages of the floods. Times Network has initiated helpline services for the citizens if they are stranded somewhere or have a story to tell through a call to 022-6754-9522/9388 or can also share their video and audio recording to the Whatsapp number – 8291995633.
Speaking on this initiative, MK Anand, MD & CEO, Times Network said, “Indians have always treasured Kerala as ‘God’s Own Country’, which today sadly stands ravaged by nature’s fury. ‘India for Kerala’ is an act of urgency that requires support and solidarity to rebuild Kerala. Through this initiative, we aim to offer a nationwide reach to a pained plea to all Indians to step forward and donate to this task of relief & rehabilitation. I’m sure this will appeal to the consciousness of the vast multitude of Indians to generously donate funds in the endeavour to provide succour to the affected.”
Let’s trigger the deluge of generosity that each one of us is capable of and counter nature’s deluge that threatens to devastate God’s own country.
News Broadcasting
News TV viewership jumps 33 per cent as West Asia war draws audiences
BARC Week 8 data shows news share rising to 8 per cent despite T20 World Cup
NEW DELHI: Even as individual television news channel ratings remain under a temporary pause, the genre itself is seeing a clear surge in audience attention.
According to the latest data from Broadcast Audience Research Council India, television news recorded a 33 per cent jump in genre share in Week 8 of 2026, covering February 28 to March 6.
The news genre accounted for 8 per cent of total television viewership during the week, up from 6 per cent the previous week. The spike in attention coincided with escalating geopolitical tensions involving the United States, Israel and Iran, which have kept global headlines firmly fixed on West Asia.
The rise is notable because it came at a time when cricket was dominating television screens. The high-stakes stages of the ICC Men’s T20 World Cup, including the Super 8 fixtures and semi-finals, were being broadcast during the same period.
Despite the cricket frenzy, viewers appeared to be toggling between sport and global affairs, boosting the overall share of news programming.
The surge in genre share comes even as the government has enforced a one-month pause on publishing ratings for individual news channels. The move followed regulatory scrutiny of the television ratings ecosystem.
While channel-level rankings remain temporarily out of sight, the genre-level data suggests that when global tensions escalate, audiences continue to turn to television news for real-time updates.
