DTH
Ticket to fun and learning with DishTV
MUMBAI: These summer vacations for your kids will not be the same as; DishTV, Asia’s largest Direct to home service provider has announced yet another interesting initiative “Summer ticket- Apna fun adda” customized specially for your kids.
With DishTV’s summer ticket, your kids will not only just play games on our platform but can get completely delighted with the plethora of exciting kids movies, shows, stories and rhymes. DishTV is showcasing some really adorable kid’s stories such as Tina & the magical Alphabets, Jungle Tales and much more; programmes such as Rhyme time, Fruit Salad; rhymes and a movie (which will be showcased twice a day) on Kids box office (Channel No 248) this week and will continue to showcase it for the next 2 Months (60 days) for its children viewers. This special ticket will be available only for the active subscribers for a period of 60 days at a price of just Rs.9/ per month.
Summer Ticket:
The idea emerges from the consumer insight that children love to watch their favorite movies, recite rhymes, and love to watch shows and animations, once they like it. Hence kids in DishTV owning homes will now have the utter indulgence of enjoying unlimited and non-stop viewing of the kids’ movies on offer. DishTV’s gaming portal Playin TV has also offer 20 international games this summer with 2 new games getting added every month and a consumer friendly navigation and game selection menu, also now available on air.
Speaking on this initiative, DishTV chief executive officer Arun Kapoor said, “DishTV has always been a consumer friendly brand. All our previous offers have also been the result of in-depth consumer research and feedback. It gives us great pleasure to see it all result into the fast paced growth of our DishTV family. We would always work towards ensuring maximum possible value to our subscribers by launching such great offers in the future as well. DishTV “Summer ticket” is yet another innovation for existing as well as new DishTV subscribers, with non-stop indoor entertainment for kids at a cost equal to just Rs. 9 per month. Parents needs not worry about their kids playing outdoors this summer; Just get home a DishTV and keep them happily occupied, having loads of fun, with so much entertainment at their fingertips. So children and parents alike can have the coolest summer with DishTV.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
