Movie Channels
This Holi Max2 spreads the colours of Hindi Cinema
MUMBAI:The iconic movie channel, Sony Max 2 presents its viewers with some of the most colorful Bollywood movies for Holi. The channel has carefully handpicked films that represent the spirit of joy and celebration that is synonymous with the festival of colors.
With Holi falling on 6th March, MAX 2 will showcase movies that celebrate different colours of cinema throughout the day. The festival comprises of 4 movies – Silsila, Yaarana, Satte pe Satta and Kishen Kanhaiya representing different shades of life. Silsila the iconic love triangle featuring Amitabh Bachchan, Jaya Bachchan and Rekha represents the beautiful colours of love especially with its timeless Holi song sequence, Yaarana a story of Amitabh and Amjad Khan’s friendship represents the colours of friendship, Satte pe Satta featuring the bond between 7 brothers represents the colours of family bonds and Kishen Kanhaiya a story of twins with contrasting qualities both played by Anil Kapoor represents the contrasting colours of separation and reunion that is prevalent through the film.
Commenting on the film festival Neeraj Vyas, Sr. EVP & Business Head, MAX & MAX 2 said, “MAX 2 has always entertained its viewers with best movies from Hindi cinema with genres ranging from romance and family dramas to thrillers and social dramas. For those who wish to stay in the comfort of their homes on this festive day, we have created a special line up comprising of some of the best loved films that would enable families to catch up on quality time together”.
Movie Channels
Ek Deewane Ki Deewaniyat Premieres 14 Feb on Zee
Ek Deewane Ki Deewaniyat world TV premiere 14 Feb at 8pm passion meets politics.
MUMBAI: Cupid’s arrow just got a plot twist and it’s heading straight for your TV screen. This Valentine’s Day, Zee Cinema is turning up the heat with the world television premiere of Ek Deewane Ki Deewaniyat, a raw, rule-breaking romantic drama that proves love doesn’t always come wrapped in roses.
Set to air on Saturday, 14 February at 8pm, the film stars Harshvardhan Rane and Sonam Bajwa, directed by Milap Zaveri. It dives headfirst into obsession, heartbreak, and the kind of unconditional love that leaves scorch marks. Rane plays Vikramaditya, a powerful politician whose all-consuming passion for actress Adaa spirals into chaos when his feelings go unreturned unleashing a storm of emotion, misunderstanding, and life-altering consequences.
The timing couldn’t be sharper. Audiences are clearly craving intense love stories over sugar-coated ones, and this film taps straight into that vein. Harshvardhan Rane already has a loyal fanbase from his cult hit Sanam Teri Kasam, which cemented his status as the go-to guy for heart-wrenching romance especially among younger viewers who keep the film on repeat.
Milap Zaveri captured the film’s beating heart, “This film is about love that doesn’t follow rules. With Valentine’s Day being a time when audiences gravitate towards romantic narratives, the television premiere of Ek Deewane Ki Deewaniyat on Zee Cinema felt like the perfect fit. The continued love for intense romances shows there is a strong emotional appetite for such stories.”
Rane himself called it a story rooted in messy, honest emotion, “Ek Deewane Ki Deewaniyat explores love in its most intense and vulnerable form where emotions are messy and deeply human. It’s a story that doesn’t shy away from passion or pain on Valentine’s Day making it even more special as it reflects the many shades of love people experience.”
Sonam Bajwa added her take, “Ek Deewane Ki Deewaniyat is not a conventional love story, it’s raw, intense and emotional. Valentine’s Day is usually associated with happy romance but this film explores love in its most vulnerable form.”
So if your Valentine’s plans include more than chocolates and clichés, tune in to Zee Cinema at 8pm on 14 February. Because sometimes the most unforgettable love stories aren’t the ones that end neatly, they’re the ones that leave you questioning just how far passion can push before everything changes.
