English Entertainment
This Hindi Divas, Hollywood Goes Hindi with ‘Hindi Day Flix’ On &flix
It’s that time of the year where the nation comes together to celebrate a language that unites us all. This Hindi Divas, it’s going to be a day full of blockbuster ‘Dhamaal’! All the way from Hollywood, your favourite heroes will pump up the ‘Dhoom’ and bring on the ‘Tashan’ on the destination for the biggest Hollywood hits, &flix. You heard it right! Come Monday, September 14, 2020, Hollywood goes Hindi as you celebrate the day with the biggest international blockbusters with a desi twist, airing in English and Hindi as part of the special day-long binge ‘Hindi Day Flix’. There’s action, adventure, dance, drama and loads of excitement as you greet Hollywood’s biggest heroes with a friendly ‘Namaste!’ only on &flix.
From the golden era of Hollywood to a trio of angels on a mission, and from the most badass cop-duo to the ultimate street dance fiesta – Hindi Day Flix on &flix is sure to keep you hooked on to your screens. The day-long binge includes the Academy Award-winning film starring the legendary duo Leonardo DiCaprio and Brand Pitt, Once Upon A Time In… Hollywood, the latest instalment of the popular franchise ‘Charlie’s Angels’ and the 2020 badass blockbuster starring Will Smith and Martin Lawrence, Bad Boys For Life. That’s not all! To add more merriment for you and your folks, the line-up brings exciting titles like Zombieland: Double Tap, Step Up 2: The Streets and Red Dawn in a back-to-back marathon.
What’s special is the Hindi and homely touch to our international heroes that you will get to witness only on &flix!
So, celebrate Hindi Divas with your favourite Hollywood blockbusters in English and Hindi on Hindi Day Flix this Monday, September 14, 2020 only on &flix
English Entertainment
ZEE5 UK partners Narrative Entertainment to add UK channels
Six FAST channels added as platform sharpens hybrid play in Britain
LONDON: ZEE5 UK struck a first-of-its-kind deal with Narrative Entertainment, bringing mainstream UK television channels onto an Indian streaming platform as it pushes to deepen its footprint in a crowded, mature market.
The partnership adds six of Narrative’s FAST channels to the service, including Great! Movies, Great! Romance, Great! Mystery and kids brands POP, Tiny Pop and POP UP, widening ZEE5 UK’s appeal across genres and age groups.
The move reflects a clear shift in strategy. ZEE5 UK is betting on a hybrid model that blends on-demand content with curated, always-on channels to drive discovery and increase time spent on the platform.
“This partnership represents a meaningful evolution in how we serve audiences in mature markets like the UK, where viewers are defined by habits, convenience and choice rather than geography or language alone,” said Parul Goel, territory head, Europe, Zee Entertainment. “By bringing trusted mainstream UK channels together with our premium originals, movies and kids’ content, we are building a more consumer-centric platform that simplifies viewing while increasing depth and relevance.”
Fateha Begum, commercial director, Narrative Entertainment, said the tie-up would fuel growth for both sides. “Our portfolio of quality programming, with such wide and enduring appeal, is a perfect complement to ZEE5 UK. This is a strong partnership that will support growth for both parties, and we share Zee Entertainment’s vision of an increasingly partnership-led future for the industry.”
ZEE5’s global library spans over 4,000 films and more than 500 originals, with over 130 new titles added annually. The addition of Narrative’s channels strengthens its kids offering and introduces genre-led linear experiences alongside its on-demand catalogue.
The deal also gives Narrative access to ZEE5 UK’s fast-growing user base, extending reach without diluting brand identity, while reinforcing ZEE5 UK’s network of more than 40 live channels.
As streaming wars intensify, ZEE5 UK is widening its playbook, blending content, convenience and partnerships in a bid to win screen time in one of the world’s toughest markets.
