Kids
The verdict is out – Google declares Motu Patlu the most popular Indian TV show in the world
MUMBAI: Cosmos-Maya’s massively popular IP, Motu Patlu has been declared the 9th most searched keyword in India for the year 2018 by Google Trends. It is the only kids' animation show to feature in the top 10 search trends. This development comes on the back of consistent top television ratings for the show in the country. It stayed at the top of the rankings every week of 2018.
Motu Patlu was also the 4th most searched TV show in the world for the year 2018. Beating heavily marketed American shows like ‘Lost in Space’ and ‘The Haunting of Hill House’ from the Netflix portfolio, Motu Patlu has emerged as the most searched Indian TV show in the world.
If that was not all, Motu Patlu ended 2018 with more than 3 billion views on WowKidz, Cosmos-Maya’s YouTube channel, despite the fact that Motu Patlu is geo-blocked on YouTube in India.
As of date, Cosmos-Maya has produced more than 400 half-hour episodes of the show along with 18 TV movies and one theatrical feature film.
Speaking on the development, Anish Mehta, CEO Cosmos-Maya said, “Motu Patlu is our biggest property. Our IP creation journey began with Motu Patlu and to see it continuing its golden run is a great feeling. 2019 will be even bigger”
Link to the Google Trend Report 2018 Most Searched Keyword in India -https://trends.google.com/trends/yis/2018/IN/
Link to the Google Trend Report 2018 Most Searched TV Show in the World – https://trends.google.com/trends/yis/2018/GLOBAL/
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
