Kids
The ‘Powerpuff Girls’ soar again!
After the successful airing of the re-imagined special in January, Cartoon Network today announced the global return of one of its most beloved franchises, the Emmy®-winning, The Powerpuff Girls. Slated for a 2016 launch, this reboot will include an all-new television series produced by Cartoon Network Studios and a full licensing program that will roll out across all regions. The announcement was made today by Rob Sorcher, to kick off the 2014 Licensing Expo in Las Vegas.
“The original Powerpuff Girls was a franchise phenomenon for Cartoon Network, paving the way for a new generation of innovative storytellers and enthusiastic fans worldwide,” said Rob Sorcher, chief content officer, Cartoon Network. “We are calling these girls back into action based upon an overwhelming demand for sugar, spice and Chemical X.”
One of Cartoon Network’s most enduring original series, The Powerpuff Girls has earned two Emmy® Awards along with five nominations, as well as countless animation honors throughout its 78-episode run. The series also inspired a feature film in 2003, a 10th anniversary special, and a re-imagined CG special, The Powerpuff Girls: Dance Pantsed which aired on Cartoon Network in January 2014 and featured Ringo Starr. The Powerpuff Girls is one of the top-grossing Cartoon Network brands of all time, with more than US$2.5 billion in retail sales generated since its debut, and has endured as a global fashion brand with a range of apparel partners and fashion collections around the world.
“This news is three large spoonfuls of excitement for Cartoon Network Enterprises in Asia Pacific,” added Melissa Tinker, Vice President of CNE in Asia Pacific. “We can’t wait to unleash this unique brand of cute and chic into the Australia and New Zealand markets. While in Asia, this will further expand and complement our existing Powerpuff business, a licensing program which already enjoys great success across our markets.”
The Powerpuff Girls, which debuted on Cartoon Network in 1998, was created by Craig McCracken and centres on three sugar-coated superheroes whose mission in life alternates between going to school, fighting crime and winning at hopscotch.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
